Salesforce customer 360

Salesforce Customer 360 Discover Salesforce Customer 360 Trailhead will be offline for maintenance from 05/06/2023 9:30AM PDT until 05/06/2023 11:30AM PDT. Follow @Trailhead on Twitter for real-time updates. close Discover Salesforce Customer 360 Learning Objectives After completing this unit, you’ll be able to: Explain what Salesforce does. Describe what Salesforce Customer 360 is. Explain why Customer 360 is our greatest differentiator. What Is Salesforce Customer 360? Before we can answer that question, let’s start with the basics: What does Salesforce do? You may be familiar with Salesforce and at least some of what we do, but you may not understand the full breadth of Salesforce capabilities and its benefits to our customers. In a nutshell, Salesforce brings companies and customers together. So how do we do that? Customer expectations have never been higher. With Customer 360 you’re able to put your customer at the center of everything you do. Every employee has the apps and data they need to create experiences that wow your customers and grow lasting relationships. That's why we're a partner to the world's most trusted brands. We power this single customer view with Salesforce Customer 360. Salesforce Customer 360 is our entire portfolio of products and services. It’s an integrated customer relationship management (CRM) platform that helps companies transform their businesses by uniting their marketing, sales, commerce, service, and IT teams with a single, shared customer view. With Customer 360, the world’s #1 CRM, your entire company can work on one trusted platform with best-in-class apps that are easy to use and free to learn, united by a single, shared view of your customer data. That increases collaboration and alignment among all your teams, which leads to lower costs, increased productivity, and efficient growth by exceeding customer expectations.. It encompasses the full breadth of the Salesforce portfolio—including our core applications, platform, services, and connected ecosystem—that helps companies build trusted relationships with their customers. Salesforce Customer 360 is composed of four layers: It all starts with our trusted, compliant, high-scale platform that collects and integrates data from any system through intelligent tools designed to boost efficiency and reduce costs. Our best-in-class apps empower every team in any industry to share customer information, better personalize interactions, and build stronger customer relationships. Customer 360 is deeply integrated into Slack, so employees, partners, and customers can connect in a single collaborative workspace in a more intuitive, engaging, and productive way to work. Salesforce is the trusted partner to the world’s most recognizable brands. When you invest in Salesforce, we deliver more than technology. Salesforce Customer Success gives every customer access to resources and expertise from the world's most extensive success ecosystem. And with certified experts and purpose-built apps, we help our customers implement the right solutions that drive their success. And now with our latest innovation, Data Cloud, powerful automation, always-on intelligence, and real-time hyperscale data help teams instantly personalize every customer experience from one trusted platform. Salesforce Customer 360 So when someone asks you, “Hey, do you know what Salesforce does?” you will be prepared to say (or maybe even sing): Salesforce helps companies cut costs and reduce complexity with the world’s #1 CRM. Why Is Salesforce Customer 360 Important? It’s not easy for companies to deliver on changing customer expectations. It’s especially hard when companies have disparate systems where customer data is siloed. Without access to trusted, shared data, your teams can’t work together in real time to provide a top-notch, connected customer experience. That means companies are disconnected from their customers and unable to provide seamless experiences across every touchpoint. Companies are disconnected with disparate systems and siloed data The average company has nearly 1,000 different apps—many of them siloed and fragmented, creating different views of their customer and leading to poor experiences. And according to our 2022 MuleSoft Connectivity Benchmark Report, 56% of customers say companies treat them as a number. This fragmentation often happens when department heads purchase CRM to solve a single business problem. And when departmental leaders buy, implement, and manage CRM in silos, it makes it that much harder to become customer-centric and deliver seamless customer experiences. When your customers engage with your brand, they expect the same quality experience across every touchpoint and every team they engage with. Customers are more likely to show greater loyalty to companies that understand and can predict their needs. That’s why Salesforce Customer 360 is so powerful: It helps businesses meet, and even exceed, the needs of today’s modern, connected customers. Offer a 360-Degree Customer Experience Salesforce Customer 360 can help you better engage your customers across your departments by connecting and centralizing customer data from marketing to sales to service, and everything in between, and then enabling employees to use this data to meaningfully engage with customers. Here are ways each department benefits from shared customer insight and the right tools. Marketing: Improve lead generation, customer acquisition, and upselling opportunities by tailoring your marketing messages to the right person at the right time on the right channel. Sales: Arm your sales organization with the tools and data it needs to develop and implement a precise, repeatable sales process, so sales reps spend less time doing data entry and more time thoughtfully connecting with customers. Commerce: Build simple, seamless digital commerce experiences that help grow revenue, exceed customers’ expectations, and connect commerce to the rest of your business. Customer Service: Deliver consistent, personalized support experiences across every interaction—from the contact center to the field—and from service automation to chatbots. IT: Build modern apps to meet every employee, partner, and customer need. Increase productivity by automating key business processes. All Teams: Simplify flexible cross-collaboration and information sharing between customers, teams, and partners to boost productivity and help everyone focus on actions that accelerate your success. With Salesforce Customer 360, you can easily tailor all the capabilities of this trusted platform—from artificial intelligence (AI) and analytics to integration and training your workforce—to meet your specific company and industry needs. Check out the next unit to see Salesforce Customer 360 in action with a fully connected customer experience